Molton Brown Stores

New luxury retail hotspots set to emerge across Central London

BNP Paribas Real Estate’s research highlights that following a contraction in 2009 as a result of the financial global crisis the luxury goods market is now reversing this trend and is embarking upon an expansionary trail. Forecasts estimate that the market will see growth of 57% by 2015, partly attributed to the number of wealthy individuals worth more than $300,000, in Western Europe alone, set to grow to 9.1m by 2014 compared to 6.1m in 2009. In addition to this there are a number of well off individuals who restrained from spending during the crisis returning to purchasing luxury goods. The research cites the findings of retail expert Verdict who predict that the worldwide luxury market will be worth $499.3bn by 2015 compared to $320bn today. BNP Paribas Real Estate’s report identifies key Central London deals which demonstrate the rental premiums that occupiers are paying for prime luxury retail pitches. They include: Alexander McQueen who has agreed to open a 4,500 sq ft store at Dover Street on a 15 year lease with a quoting rent of £300,000 per annum and Fendi, who has taken a flagship store and European HQ building on New Bond Street for a £1.7m premium from Mallet Antiques. They also anticipate that the former Molton Brown store at 58 South Molton Street, which is currently being marketed, will set a new Zone A rent beyond the current level of £350 per sq ft. Domenica Scordo, retail analyst at BNP Paribas Real Estate said: “London’s retail property market has experienced strong growth driven by international retailers competing for space with the market remaining dominated by an imbalance in demand and supply which is prompting retailers to look for suitable space in newer, less established locations.

Molton Brown - Comte Des Cierges

Molton Brown launches a new artisan fragrance range – ‘Navigations Through Scent’

The range includes five varied and distinct unisex fragrances to be equally enjoyed by men and women. To mark the brand’s debut into the artisanal fine fragrance arena, this collection was exclusively available at Harrods from August 2011 and is now available in Molton Brown stores nationwide.

Taking a timely journey into the world of fine fragrance, Molton Brown has created a collection which surprises and seduces through its promise of intriguing stories and ingredients.

The ‘Navigations Through Scent’ Collection delves into the heritage of perfume, tracing its influences back to the ancient spice route, where rarity and the high value of the ingredients made trading along this trail both exhilarating and perilous. Following key focal points along the route, the journey starts in the Ancient World, the birthplace of fragrance – Egypt, China and Indonesia, then over to England for trade, before entering the New World in Canada.

The floriental-spicy scent of ‘IUNU’ (30° 12’N, 31° 32’E) starts the journey, transporting the mind to the Nile, echoing strength, power, seduction and majesty with its lead ingredient, Egyptian white jasmine, giving an elegant opulence. ‘LIJIANG’ (25° 16’N, 110° 16’E) leads to China, with its floral-musky scent capturing the light, delicate softness of silk and crisp tea. Its lead ingredient, osmanthus absolute, brings a fresh delicacy and sophistication to the fragrance. Next to Indonesia with ‘SINGOSARI’ (07° 91’S, 112° 65’E), drawing its inspiration from the beauty of the spices and memories of tropical weather, with patchouli perfectly capturing the essence of the country, producing a spicy-woody scent.

The journey continues to England for trading with ‘APULDRE’ (51° 02’N, 0° 47’E) which, through its lead ingredient of juniper berry, conjures images of green lawns, English mischief and gin & tonics, perfectly capturing its green-aromatic quality. The journey ends in the New World, Canada, with ‘ROGART’ (45° 33’N, 63° 9’W) a juxtaposition of continental ices and heat, civilization and wilderness with fir balsam and maple making up its woody-fresh scent, inspiring the warm feeling of being inside, with the cold weather outside.

Just got a sneak peek of the new Molton Brown fine fragrance collection that hits stores tomorrow. Navigation Through Scent. Unisex too.

RT @: Book tickets 4 fragrance event at selected Molton Brown stores. Tickets £15 and are redeemable on the night against purchase 0871 620 4025

Book tickets 4 fragrance event at selected Molton Brown stores. Tickets £15 and are redeemable on the night against purchase 0871 620 4025

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